Counterflow Vs. Crossflow

Cooling towers are manufactured in many different configurations and sizes to match a wide range of applications across many different industries. Understanding that different configurations may have different advantages and disadvantages is important for you to be able to decide which one will be most efficient and cost-effective for your company. In this blog, we’re going to discuss the difference between a crossflow and a counterflow cooling tower.

What is a cooling tower?

A cooling tower’s main purpose is to remove heat from whatever it is that needs to be cooled. This is done through the process of evaporation which occurs when air and water are brought together inside of a cooling tower. A cooling tower is needed in many cases because it maximizes the surface area of the water, resulting in more evaporation. There are two configuration designs of cooling towers: counterflow and crossflow towers.

Crossflow cooling towers

With a crossflow tower, hot water flows downward from a distribution basin while air flows horizontally. They are filled with splash type fillings and can be applied when water has higher suspended particles. At Industrial Cooling Solutions, we offer crossflow towers in induced draft, forced draft, concrete, FRP, and wood structure as well as splash fill, film fill and low fouling fill materials. ICS cooling towers are built to withstand the most demanding of situations and provide the most cost-effective solution for you.


  • High Performance
  • Low Maintenance
  • Low Noise
  • Optimized Power Consumption

Counterflow cooling towers

A counterflow mechanism is one where air flows vertically through the fillings or packing at the top while water flows downward. In a counterflow cooling tower, there is an induced draught fan that is attached to the motor. This fan pulls in air to draft it upward resulting in air that is exhausted faster than it is pulled in. In turn, you’ll see lower pressure and circulation.


  • Low Power Consumption
  • Low Fouling Film or Splash fills
  • Plume Abated Systems
  • Low Pumphead
  • High Performance with Minimal Maintenance
  • Optimized Footprint
  • FRP Wood or Concrete Structures

Which one should you choose?  

The type of cooling tower you choose will depend entirely on the industry and the application. What works for one company may not be effective for another. Another factor that is taken into consideration is the typical climate on your site. If you’d like to know more about which type of cooling tower is right for your company, contact Industrial Cooling Solutions today.